Founders often drive the initial sales of their startups – after all, in the early days, nobody knows the product and vision better....

Every founder dreams of seeing that headline: "Startup triples customer base in three months!" But after years of watching the B2B...

Product-Market Fit (PMF) is often touted as the holy grail of startups, that magical moment when you finally realize you have a product...

Prédio elevado sobre pilares frágeis em cenário outonal, destacando um design ousado e vulnerável. In the startup ecosystem, especially...

There’s a disturbing statistic in the startup world: the vast majority of go-to-market strategies fail not because of a lack of effort or...

Innovative collaboration: A diverse group of people engages in discussions and activities around a symbolic light bulb, representing the...

how to handle the underperformance of your sales reps

Did you know that 42% of startups fail because there's no market need for their product or service ? 1  This startling statistic from CB...

In the B2B world, there’s an uncomfortable truth: the bigger the gap between the metric you use to price your service and the actual...

Expanding into Latin America offers vast potential for growth, but it requires precision, local expertise, and the right partnerships....

how to maximize valuation for B2B high tech companies expanding to Latin America

In the ever-evolving B2B landscape, a seismic shift is underway—one that promises to redefine how companies sell, deliver, and charge for...

In the business world, especially in complex sales, saying "no" can be just as crucial as knowing when to say "yes." Opportunities often...

In the highly competitive world of B2B, a well-crafted go-to-market (GTM) strategy is crucial for any company looking to establish its...