# Privacy Policy
**Last Updated:** January 16, 2026
## Introduction
Alavanka ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.alavanka.com and www.alavanka.com.br, use our services, or interact with us.
This policy applies to all visitors, users, and others who access our services. By using our website, you agree to the collection and use of information in accordance with this policy.
## Information We Collect
### Personal Information You Provide
We collect information that you voluntarily provide to us when you:
- Fill out contact forms or assessment tools on our website
- Subscribe to our newsletter
- Request information about our services
- Schedule consultations or strategy calls
- Communicate with us via email or phone
This information may include:
- **Contact Information:** Name, email address, phone number, company name
- **Professional Information:** Job title, company size, industry, annual revenue
- **Business Information:** Target markets, expansion challenges, timeline for expansion
- **Communication Data:** Any information you provide in messages, emails, or during calls
### Information Automatically Collected
When you visit our website, we automatically collect certain information about your device and browsing behavior:
- **Technical Data:** IP address, browser type and version, time zone setting, browser plug-in types, operating system and platform
- **Usage Data:** Information about how you use our website, including page views, time spent on pages, links clicked, and navigation paths
- **Analytics Data:** We use Google Analytics and similar tools to understand website traffic and usage patterns
### Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with small amounts of data that are stored on your device.
**Types of cookies we use:**
- **Essential Cookies:** Required for the website to function properly
- **Analytics Cookies:** Help us understand how visitors interact with our website
- **Marketing Cookies:** Track your visit across websites to show relevant advertisements
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.
## How We Use Your Information
We use the information we collect for the following purposes:
### Primary Business Purposes
- **Service Delivery:** To provide information about our Market Entry Partnership services and Fractional CRO services
- **Communication:** To respond to your inquiries, send newsletters, and provide updates about our services
- **Assessment Tools:** To calculate and present personalized LATAM expansion analysis and ROI comparisons
- **Client Relationships:** To manage our relationship with you, including scheduling consultations and strategy calls
### Business Operations
- **Website Improvement:** To understand how visitors use our website and improve user experience
- **Marketing:** To send you information about services, events, or content that may interest you (with your consent)
- **Analytics:** To analyze trends, track campaign effectiveness, and improve our marketing strategies
- **Legal Compliance:** To comply with legal obligations and protect our rights
## How We Share Your Information
We do not sell your personal information to third parties. We may share your information in the following circumstances:
### Service Providers
We may share your information with third-party service providers who perform services on our behalf:
- **Email Marketing Platforms:** For sending newsletters and marketing communications
- **CRM Systems:** For managing client relationships and sales pipelines (e.g., HubSpot, Apollo)
- **Analytics Services:** For website analytics and performance tracking (e.g., Google Analytics)
- **Communication Tools:** For scheduling calls and video conferences
- **Cloud Storage:** For secure data storage and backup
These service providers are contractually obligated to use your information only as necessary to provide services to us and to protect your information.
### Business Transfers
If Alavanka is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.
### Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency), or to:
- Comply with legal obligations
- Protect and defend our rights or property
- Prevent or investigate possible wrongdoing
- Protect the personal safety of users or the public
- Protect against legal liability
## International Data Transfers
Alavanka is based in Brazil. If you are accessing our website from outside Brazil, please be aware that your information may be transferred to, stored, and processed in Brazil and other countries where our service providers operate.
We take appropriate measures to ensure that your personal information remains protected in accordance with this Privacy Policy, including:
- Using standard contractual clauses approved by relevant authorities
- Ensuring that service providers maintain adequate data protection measures
- Complying with GDPR requirements for EU visitors and LGPD requirements for Brazilian users
## Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
**Retention periods:**
- **Contact Form Submissions:** 3 years from last contact or until you request deletion
- **Newsletter Subscriptions:** Until you unsubscribe or request deletion
- **Client Information:** For the duration of our business relationship plus 7 years for legal and accounting purposes
- **Website Analytics:** Aggregated data retained indefinitely; individual visitor data for 26 months (Google Analytics default)
After the retention period, we will securely delete or anonymize your personal information.
## Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
### Rights Under GDPR (EU Visitors)
If you are in the European Union, you have the right to:
- **Access:** Request a copy of the personal information we hold about you
- **Rectification:** Request correction of inaccurate or incomplete information
- **Erasure:** Request deletion of your personal information ("right to be forgotten")
- **Restriction:** Request that we limit how we use your information
- **Portability:** Request transfer of your information to another service
- **Object:** Object to our processing of your information
- **Withdraw Consent:** Withdraw consent where we rely on it to process your information
### Rights Under LGPD (Brazilian Users)
If you are in Brazil, you have the right to:
- Confirm whether we process your personal data
- Access your personal data
- Correct incomplete, inaccurate, or outdated data
- Anonymize, block, or delete unnecessary or excessive data
- Request portability of your data
- Delete data processed with your consent
- Obtain information about entities with which we share your data
- Revoke consent at any time
### Rights Under CCPA (California Residents)
If you are a California resident, you have the right to:
- Know what personal information is collected
- Know whether your information is sold or disclosed and to whom
- Opt-out of the sale of personal information
- Access your personal information
- Request deletion of your information
- Non-discrimination for exercising your rights
### How to Exercise Your Rights
To exercise any of these rights, please contact us at:
**Email:** info@alavanka.com
**Phone:** +55 11 97534-1961
**Mail:** Alavanka, São Paulo, Brazil
We will respond to your request within 30 days. In some cases, we may need to verify your identity before processing your request.
## Marketing Communications
### Newsletter and Updates
If you subscribe to our newsletter or marketing communications, we will send you:
- Industry insights and blog posts about LATAM expansion and B2B sales
- Information about our services and offerings
- Company updates and news
- Invitations to events or webinars
### Opt-Out Options
You can opt-out of marketing communications at any time by:
- Clicking the "unsubscribe" link at the bottom of any marketing email
- Contacting us at info@alavanka.com
- Updating your preferences in your account settings (if applicable)
Note: Even if you opt-out of marketing communications, we may still send you transactional or relationship messages, such as responses to your inquiries or service-related notifications.
## Children's Privacy
Our services are intended for businesses and professionals. We do not knowingly collect personal information from children under 16 years of age. If you are under 16, please do not provide any information on our website. If we learn that we have collected personal information from a child under 16, we will delete that information immediately.
If you believe we might have information from or about a child under 16, please contact us at info@alavanka.com.
## Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- **Encryption:** SSL/TLS encryption for data transmission
- **Access Controls:** Limited access to personal information to authorized personnel only
- **Security Training:** Regular security awareness training for our team
- **Vendor Management:** Due diligence on third-party service providers
- **Incident Response:** Procedures for detecting and responding to security incidents
However, please note that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
## Third-Party Websites
Our website may contain links to third-party websites, such as our LinkedIn profile or partner websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.
## Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
- Posting the updated policy on this page with a new "Last Updated" date
- Sending an email notification to subscribers (for significant changes)
- Displaying a prominent notice on our website
Your continued use of our website after any changes indicates your acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically.
## Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
**Alavanka**
São Paulo, Brazil
**Email:** info@alavanka.com
**Phone:** +55 11 97534-1961
**Website:** www.alavanka.com
**Data Protection Officer:** Carlos André, Managing Partner
**Email for Privacy Inquiries:** info@alavanka.com
## Legal Framework and Compliance
This Privacy Policy is designed to comply with:
- **GDPR:** General Data Protection Regulation (EU)
- **LGPD:** Lei Geral de Proteção de Dados (Brazil)
- **CCPA:** California Consumer Privacy Act (USA)
- Other applicable data protection laws
## Consent
By using our website and services, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with this policy, please do not use our website or services.
For specific processing activities that require explicit consent, we will obtain your consent separately at the point of data collection.
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**Alavanka - Market Entry Partnership for LATAM Expansion**
Helping B2B tech companies successfully enter and scale in Latin America.